In my Special Topics Studio this semester, NC State graphic design seniors worked with Sealed Air to reimagine the secondary packaging unboxing experience. As part of their user-centered research process, the students mapped out storyboards of the unboxing experience (storyboards that would later transform into unboxing videos). We used Chip and Dan Heath’s book The Power of Moments to define key moments that rose above the everyday and broke the current unboxing script.
The Design Brief
Design new beauty market-specific secondary packaging that enhances the unboxing experience. Embrace today’s digital transformation, while engaging with the tactile functionality of protective packaging.