In my Special Topics Studio this semester, NC State graphic design seniors worked with Sealed Air to reimagine the secondary packaging unboxing experience. As part of their user-centered research process, the students mapped out storyboards of the unboxing experience (storyboards that would later transform into unboxing videos). We used Chip and Dan Heath’s book The Power of Moments to define key moments that rose above the everyday and broke the current unboxing script.


The Design Brief

Design new beauty market-specific secondary packaging that enhances the unboxing experience. Embrace today’s digital transformation, while engaging with the tactile functionality of protective packaging.


The Work

NYX Giftee: The Cake

NYX, Influencer: The Personality

Urban Decay, Giftee: The Thank You

Urban Decay, Loyalist: The Fan

The Research Process

The Design Challenge: Design new beauty market-specific secondary packaging that enhances the unboxing experience. Embrace today's digital transformation, while engaging with the tactile functionality of protective packaging.
Benchmarking
User Interviews
Develop personas and scenarios
Early sketches/ideation
User Experience storyboards
Lo-fi prototypes: lots of prototypes
Critiques with Sealed Air
Revised User Journey Maps