In my Special Topics Studio this semester, NC State graphic design seniors worked with Sealed Air to reimagine the secondary packaging unboxing experience. As part of their user-centered research process, the students mapped out storyboards of the unboxing experience (storyboards that would later transform into unboxing videos). We used Chip and Dan Heath’s book The Power of Moments to define key moments that rose above the everyday and broke the current unboxing script.
The Design Brief
Design new beauty market-specific secondary packaging that enhances the unboxing experience. Embrace today’s digital transformation, while engaging with the tactile functionality of protective packaging.
The Work
NYX Giftee: The Cake
NYX, Influencer: The Personality
Urban Decay, Giftee: The Thank You
Urban Decay, Loyalist: The Fan
The Research Process
Digital Design Theory
This book begins in the 1960s, a period in which code began to pervade the design world. Essential works not only by designers, but also programmers, present the two threads of discourse—design and computation—that have rapidly merged into the increasingly interactive field of contemporary graphic design.
Read more on the companion website: digitaldesigntheory.net
