USinternetworking Direct Mail Mask Campaign
USinternetworking manages complicated software packages (i.e. PeopleSoft) for large companies. USi wanted a high end direct mail package that targeted company CEOs. Solution: a series of boxes, each containing a mask, brochure and response card. Each box features a different mask which depicts an emotion—frustrated, overwhelmed, confident, and then successful. This progression of emotions communicates an empathetic understanding of the recipient’s dilemma and feelings, and offers the USi solution. The mailing positions USi as the best resource to take prospective clients from frustrated and overwhelmed to confident and successful.
The response rate for this package was amazing: 7.65%. This campaign won a gold in the Baltimore Addys.




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USinternetworking Direct Mail Survivor Campaign
USinternetworking manages complicated software packages for large companies (software like PeopleSoft). USi wanted a high end direct mail package that targeted company CIOs. Solution: a series of tins, each tin containing a “Survivor Guide” for CIO’s and a response card. The mailing positions USi as the best resource to rescue prospective clients from the frustration of dealing with large software packages.
The response rate for this package was high: 1.5%. This campaign won a gold in the Baltimore Addys.