Hovde Financial Capabilities Brochure

Hovde, a family owned D.C. financial firm, needed an upscale capabilities brochure equal to the materials of larger players of the financial world. The brochure also needed to communicate the advantages of a smaller company. Solution: a capabilities brochure which revolves around the theme, The Art of Balance. Through this theme Hovde emphasizes the tricky nature of the financial world and the resulting need for trust and experience. Word pairs and corresponding illustrations explicate the central concept. The use of illustration and uncoated paper adds to the intimate feeling of the piece.


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