Sage College of Albany Admissions Campaign

Sage needed an admission package appropriate to its edgy, urban students.They also needed a method of clearly communicating their “pathway” degree system. Solution:a large oversized viewbook and corresponding materials.The viewbook uses large gritty portraits, florescent paper and heartfelt student quotes to communicate the artsy, vibrant atmosphere of the school. A fork diagram clearly explicates the pathway degree system, while using playful language to urge students to take educational initiative.

Admissions increased 15% after the implementation of these recruitment materials.


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