Thomas Moore Studios Capabilities Brochure
Thomas Moore, a local artisan, needed a capabilities brochure and identity which communicated a wide variety of changing services to a wide variety of clients. Solution: an expensive capabilities brochure with inexpensive inserts. The capabilities brochure features a die cut window through which various samples of Moore’s work can be highlighted. These samples appear on inexpensive inserts which can be easily updated to reflect new projects. The inserts are placed in an inside back pocket and grouped to reflect the needs of the client. In addition small stickers, also reflecting various Moore Studio projects, were created. These stickers can be adhered to Moore’s business card, notecards and packages to emphasize specific aspects of his work.