My new book: Big Data. Big Design: Why Designers Should Care about A.I. has just been released. Order here .

What does this topic have to do with you? Designers stand at the verge of a great professional opportunity: artificial intelligence. This technology enables computers to study the world and make predictions using unstructured data. We can speak to machines—and machines can speak back. We can gesture to devices, expressing emotion and intent, and machines can respond meaningfully. We can look to computers not just for interaction, but for companionship. How can designers adapt and thrive in this evolving terrain? How might we map out new brands, platforms and experiences between human and machine? What dangers must we address? What destructive ideologies must we reveal? What possibilities for a better future might we explore and prototype? Big Data. Big Design: Why Designers Should Care About A.I. takes on these questions.

Keetra Dean Dixon created the amazing illustrations for this book (including the cover illustrations below)

Cover of book. Main text reads: Big Data. Big Design: Why Designers Should Care About AI. By Helen Armstrong. Smaller text at bottom reads: A Designer's Guide to Artificial Intelligence.